Melt butter in microwave using a microwave safe bowl. Let cool for several minutes In a large mixing bowl combine milk, melted butter sugar, yeast, flour, salt and cinnamon. Mix with flat beater just until combined. Switch to dough hook and knead for about 7-8 minutes or until smooth and elastic.
Place in a greased bowl, turning once to grease top. Cover and let rise in a warm place until doubled, about 1 hour.
Punch dough down; divide in half. Roll dough into approximately an 18-in. x 8-in. rectangle. Combine cinnamon and remaining sugar; sprinkle over the dough. Roll up each rectangle from a short side; pinch seam to seal.
Place seam side down in two greased 9-in. x 5-in. loaf pans. Cover and let rise until doubled, about 1-1/2 hours.
Bake at 350° for 30-35 minutes or until golden brown. Remove from pans and cool on wire rack.